Jokesters Rhett and Link found an excellent recipe for viral-video gold: 222 T-shirts, two days of filming, countless home-made sound effects, and one very clever premise.
As Rhett and Link gain an online following, bigger companies have approached them. "Alka-Seltzer’s ad agency hired Rhett & Link to shoot 21 videos over the course of a summer road trip," reports Wired. "They have also resumed television work, shooting musical segments forScience Channel show Brink as well as online content for NBC Universal and TV GuideBroadband."
[excerpt from: "www.csmonitor.com" url: "http://www.csmonitor.com/Innovation/Horizons/2010/0211/T-Shirt-Wars-The-story-behind-the-viral-video]
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