Thursday, October 3, 2013

Bose "Dedicated" Ad Campaign

Primary Audience
29-45 year olds who have a passion for life and want to live it to the fullest. They pursue their dreams and aspirations and are dedicated hard-working individuals. They enjoy challenges in life and the pursuit to conquer these challenges. They strive to be the best at what they do.

Bose strives to develop the highest quality products and offer the lastest in innovative technology to the public. Bose is dedicated to always being better.

This campaign focuses on this idea of dedication and relates it to the consumer and what he/she is passionate about.




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