This stop motion short was created as an advertisement for MATA: Memphis Area Transit Authority. It is meant to entice people to want to ride public transit in Memphis. The concept uses carrousel horses as a metaphor for different modes of transportation MATA offers and shows that riding public transit can be fun. Throughout the short are hints at things that can be fun around town such as the Memphis Grizzlies, FedEx Forum, and Redbirds Stadium.
Hop On! Riding is Fun.
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