The class blog will be an online resource to share inspirational work, interesting articles / blogs / musings, and other relevant research related to Advertising Design. It will also act as an archive for student project work created over the semester.
Wednesday, October 16, 2013
Molson Canadian: The Beer Fridge
This is a guerilla-style advertisement that was placed around Europe to promote Molson's Canadian beer to travelers around the world. The beer fridge (which is the "advertisement") is found and discovered by passerbyers. The campaign strategy is pride.
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