Mayors against illegal guns

AIGA End Gun Violence Campaign

End Gun Violence

Stop the Violence

Stop the Violence is the photographic work of Francois Robert, a Swiss photographer based in the United States with extensive experience in fashion, editorial and advertising photography.

Amnesty International print ads

these ads are more than just gun violence, but it definitely ties in.

Clever Anti-gun violence ads

The Public Service Announcement: Research the Problem

Getting Started
Phase 1. The Research
In this phase, students will work in groups to discover 4 major components of the project.

1. Target audience research; potential opportunity for Interview(s) 
2. The community of Frayser (Space intervention) 
3. Gun violence facts (with a Particular focus in North Memphis) 
4. Existing program research (The Memphis Gun Down campaign's 5 prongs) 

Each group will compile research in a word document (bullet format / not designed, but organized in an overview format) to handout to professors and classmates. Each group should create 15 copies of their handout.

Target Audience Research; potential opportunity for Interview(s)
Team Leader: Bailey Gonzales
Team Members: Bubba Buxton, Dilland Gregory, Jason Hunt
This group will become experts on the target audience by studying demographics and psychographics of at risk youth. Build a persona of the target audience to help drive discovery. This group may also participate in interview experiences; Is there a community member that has experienced gun violence in their family? Are there police officers that can talk about the offenders and/or the victims? Who are the people at stake?

** This is an EXTREMELY sensitive topic where incredible empathy and tact must be implemented not simply for the success of your findings, but more importantly for the ethical issues that encompasses a project of this scope. Please be mindful of this. **

The Community of Frayser (Space intervention); potential opportunity for a Ride Along
This group will become experts on the community of Frayser by familiarizing themselves with all elements within the borders of the community (i.e., culture/dynamics, history, landmarks etc.) Upon research findings, this group will make predictions on possible space intervention locations for the final guerrilla campaign. What schools, hospitals, community centers, and well-populated public spaces (ie., parks, public transit, abandoned buildings, busy intersections) could make for interesting space interventions where messaging may be effective?

Gun Violence Facts (with a particular focus in North Memphis) 
Team Leader: JT Wilbanks
Team Members: Rashad Worthy, Dylan Rutherford
This group will become experts on the statistical information surrounding gun violence in Memphis. This group must gather information and then form relationships between them. Look for patterns, comparisons, and/or congruencies (or lack there of) regarding the statistical information. Why are these stats relevant (or not)?

Problem & Existing program research (The Memphis Gun Down campaign's 5 prongs) 
This group will familiarize itself with the problem at hand and become experts on the existing program research provided by Mayor’s Innovation Delivery team. This group will discover what has been done, what is working, and what is not - making sure that our team doesn’t “reinvent the wheel.”

Mata: Not Just for Outkasts

MATA: Public Transit Advertisements

MATA: Public Transit Advertisement

MATA: Driving Change

Always There

MATA: Explore Memphis

This time based media advertisement is intended to encourage tourists to the Midtown and Downtown areas of the city of Memphis to use MATA. 

MATA: Hop On! Riding is Fun.

This stop motion short was created as an advertisement for MATA: Memphis Area Transit Authority. It is meant to entice people to want to ride public transit in Memphis. The concept uses carrousel horses as a metaphor for different modes of transportation MATA offers and shows that riding public transit can be fun. Throughout the short are hints at things that can be fun around town such as the Memphis Grizzlies, FedEx Forum, and Redbirds Stadium.

Hop On! Riding is Fun.

Elder's react to Old Spice

a comparison between older and newer styles and a discussion about changing trends

Hilarious poopourri ad

this was at the beginning of some youtube video, one of the very few ads i just couldn't skip due to the hilarity. I didnt even believe it was a real product at first, ohhh but it is.



http://www.dailymail.co.uk/femail/article-2424433/How-make-world-believe-poop-doesnt-stink-Poo-Pourri-One-VERY-proper-Brits-hilarious-turn-bathroom-spray-ad.html

Gotta Love Pranks

Benjamin Moore Paint Prank

WWF

BBDO Spain released this powerful print ad campaign for the World Wildlife Fund. Featuring a white polar bear in a garage workshop, the aim is to highlight that there are no tools that can fix extinction.

"Carrie" Advertisement

This is possibly the best way to sell a movie from my point of view.

What better way to get people to see a movie about a girl with telekinetic powers, than to scare the crap out of random people by making it seem like a girl has telekinetic powers?

Clever Print ads

The Tiffany one struck a real emotional cord with me.

Stop Motion Eye Candy Part 2

You are welcome.

Sharp knives and digestion

Aimed at the professional restaurant market, sushi knives for chefs are outrageously expensive, ad campaigns like this one really show the genius of a quality product with a great and somewhat quirky message. also, the first two are actually about a digestive pill, but the last one is about the knife. They were on the same page so I assumed they were congruent.

Hey look, drag queens.

Better than a cup of coffee and a bump of coke.

Durex Condom Ads

To get a kind of comedic mood going lets just take a look at some of Durex condoms not so shameless ads.

The best thing about these ads is that the company knows what they're about, why they're selling, and how to make their ads represent that. The ads are funny, some take shots at other contraceptive companies, but they all show the point of getting people to use their product in creative ways.

The Editable Ad

Volkswagen cooked up a lovely little ad you can eat, and placed it in Auto Trader magazine. The ingredients are listed on the side as "glutinous rice flour, water, salt, propylene glycol, FD&C colour, glycerine." OK, kind of gross.

More Advertisements for Inspiration (in the spirit of Halloween)

The video below is a PSA that helps the audience understand what to do in the event that someone has a cardiac arrest. Brought to us by Heart & Stroke Foundation

Some print ads brought to us by REI, using humor and zombies to create something new and interesting.

Typography & Advertising

Some nice examples of typography in advertising across print media: http://designm.ag/inspiration/typography-advertising/

Halloween Holiday Campaign

This is an interesting and eerie Halloween Campaign brought to you by Snickers. The campaign is a series of print advertisements.

Fun PSA Advertisement: Dumb ways to die

This is a fun PSA that illustrates through motion "dumb ways to die". The advertisement was made by Metro to encourage youth to be safe around trains.

Molson Canadian: The Beer Fridge

This is a guerilla-style advertisement that was placed around Europe to promote Molson's Canadian beer to travelers around the world. The beer fridge (which is the "advertisement") is found and discovered by passerbyers. The campaign strategy is pride.

Lifes Too Short for the Wrong Job Campaign

Looking to the Gun Violence campaign

Ad agency Grey New York developed this hard-hitting print campaign for non-profit organization States United to Prevent Gun Violence

This hard-hitting print ad campaiging against gun violence comes from advertising and marketing agency Grey New York. The campaign, which features three human targets, including a small baby, calls for an update to the USA's antiquated gun laws. The ad, commissioned by non-profit organisation States United to Prevent Gun Violence, features the tagline 'Bullets leave bigger holes than you think'.

2-d animation ads

EVIAN 2-d animated short:

I picked this less for the subject and more for the animation style that seemed really simple, yet professional:

http://youtu.be/ME0UF7U7rZs

This TEMPO commercial felt really homey as well, and relevant as a possible solution with MATA:

http://youtu.be/5a7zewiXt9E

This Little Bites Muffin commercial really struck me as a great cross over between traditional animation and photography check it out:

http://youtu.be/A7ryhvkREy4

Public Transportation Print Ads

"All You Need is..." public transportation print advertisement for the Helsinki region.

"Travel In Peace" public transportation print advertisement for the Helsinki region.

Public transportation print advertisement for Canada Line.

Bose "Dedicated" Ad Campaign

Primary Audience
29-45 year olds who have a passion for life and want to live it to the fullest. They pursue their dreams and aspirations and are dedicated hard-working individuals. They enjoy challenges in life and the pursuit to conquer these challenges. They strive to be the best at what they do.

Bose strives to develop the highest quality products and offer the lastest in innovative technology to the public. Bose is dedicated to always being better.

This campaign focuses on this idea of dedication and relates it to the consumer and what he/she is passionate about.

Hennessy "Liquid Light" Campaign

The way the color and texture of Hennessy is used in this commercial is really cool. The effect of the light on the cognac really emanates the overall feel and mood of the brand itself, as well as the "magical" experience the consumer might feel when drinking cognac.

THE COMMERCIAL:

HOW IT'S DONE:

YouTube Video leads to TV Commercial

Jokesters Rhett and Link found an excellent recipe for viral-video gold: 222 T-shirts, two days of filming, countless home-made sound effects, and one very clever premise.

As Rhett and Link gain an online following, bigger companies have approached them. "Alka-Seltzer’s ad agency hired Rhett & Link to shoot 21 videos over the course of a summer road trip," reports Wired. "They have also resumed television work, shooting musical segments forScience Channel show Brink as well as online content for NBC Universal and TV GuideBroadband."

[excerpt from: "www.csmonitor.com" url: "http://www.csmonitor.com/Innovation/Horizons/2010/0211/T-Shirt-Wars-The-story-behind-the-viral-video]

Stop Motion Eye Candy - Part One

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MATA competitor ads:

Ventra CTA Cards Get Mixed Response

Some cons.

Where do you get Ventra?

Another effective, short and simple ad on how the ventra service works. nicely designed animation.

Introducing Ventra

MATA could benefit from this type of service. I think I heard something about this possibly being implemented recently.

BART 40th Anniversary

I got a chance to experience the bart system when I vacationed to my birth state a few years back. The system was efficient. Maybe Memphis could adopt something similar one day. Local government has made it clear it will not be in the budget any time soon though.

Simple Stop Motion Animation - Birds

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Moto X "Lazy Phone" Ad -- Quick Capture

not old yet.

This short film was split into three ads for the fragrance and has garnered a deal of popularity among its demographic. The way they personified the product into a fully fledged character was a tactful idea and one that's worth exploring.

FedEx Print Ad

FedEx has had plenty of campaigns in the past but this simple execution of its services really does the job. The use of color used for the U.S.A. and Brazil against the wall color ensure this print ad looks realistic yet artistic. The campaign also ensures that the FedEx package is the center of attention. The 'express' is also boldly executed thanks to the quick passing of the package.

NOS Ad Campaign

Gaming Ad Campaign

Client: NOS Energy Drink

Agency: Gonzales

Positioning Statement: NOS is the energy drink that provides you with the mental focus and high performance to help you excel in gaming.

Target Audience: The target audience for the NOS Energy Drink ad campaign are male hard-core gamers between the ages of 25-30 years old.