The class blog will be an online resource to share inspirational work, interesting articles / blogs / musings, and other relevant research related to Advertising Design. It will also act as an archive for student project work created over the semester.
The first thing you think when you see this ad is along the lines of 'Yuck!' 'Euw!' or 'Gross!'. Sanzer is a brand of anti-bacterial hand-gel and it’s certainly got its product's importance across with this campaign. The tag line 'What you really touch?' is portrayed perfectly with the filthy fingers and un-kept pay phone. The Photoshop skills used in this example of print advertising, shows details down to the nitty-gritty in each of the nails. The typography is also used effectively, as the image can pretty much speak for itself. It definitely reminds us to wash our hands!
This kid totally freaks me out. The addition of flying toaster strudels doesn't help either.
Morning guys,
Katy Perry's campaign for her new album "Prism" has been pretty intriguing thus far.
This bus was created to drive around LA before the album and date was officially announced. I'm fascinated with what kind of gold paint they used for the exterior. The luster stands out.
Unfortunately, it may not have been the best idea to put her ad on a giant bus in LA.
Thankfully the only thing hurt was Katy's advertising budget.
This advertisement for Duracell features a sinister-looking doll in the doorway of a little girl's playroom, accompanied by the tagline 'Some toys never die'.
Developed by advertising agency Grey in Singapore, this is certainly a unique way to promote longer-lasting batteries. It's a bit left-field, and completely terrifying, but we love it nonetheless.
is the capitol couture website, which upon first look appears to be some form of new fangled web based fashion magazine. And it is. But it's also part of a giant add campaign for the Hunger Games Franchise. This campaign has been around since the first film came out, starting with a series of billboards advertising capital couture style.
Below are some of the other advertisements for capitol products.
More from Winsor & Newton. Only 1,685 views. How could this type of brand reach a broader audience? Public vs private making ads for profits....sidenote, cool illustrations.
A few very cleverly juxtaposed images. Almost in the form of a public service announcement these print ads and web ads for greenpeace are simple, but to the point.
I especially enjoy the scorpion one, and the whole campaign is surprisingly clever while informing the public on a common misinformation.
The ANAR Foundation, a Spanish child-advocay organization, used lenticular printing in a powerful outdoor ad to send different messages to children and adults.
Anyone under about 4-foot-3 (i.e. most children) will see bruising on the child's face along with
ANAR's hotline number and copy that reads, "If somebody hurts you, phone us and we'll help you."
People taller than that (i.e. most parents) simply see the child without the bruise and the line, "Sometimes child abuse is only visible to the child suffering it."
This ad is is designed to empower kids, particularly if their abuser happens to be standing right next to them.
This is an Allstate Ad designer Britt Nolan worked on. Britt was a featured guest at the AAF memphis Luncheon August 22, details in the previous article I posted. I think using the concept of forbidden fruit for this Super Bowl ad was a clever addition to their ad campaign. This guy serves as a hilarious shifting persona in every one of their commercials for 2013.
The Fibonacci sequence was a series of numbers discovered by an Italian mathematician during the early Renaissance. From that sequence, the golden ratio was discovered and found to be the most natural ratio for rectangles and many other designs. When certain corporate logos are examined the right way this ratio appears within their measurements.
Charity Water is a non-profit organization with the goal of bringing clean drinking water to people in developing nations across the world.
Well I feel a little bad after watching this but I have to say, it's a really good video with some really cool effects going on during some points, like the water droplets that become countries near the beginning or even most of the transitions themselves. But I have to admit, their "Water Changes Everything" advertisements are actually pretty clever.
Just ouch. Just...ouch. For those who do not frequent the book isle of their local wal-mart super store this is 3000 year old author James Patterson and he wants you to buy his books. Like, a lot. Enough that his publisher thought it good form to always advertise whatever new novel he has coming out. Not only is the film quality oddly antiquated but the delivery of his puns are somewhat stiff as though he was reading off a card. Or, you know, being held at gunpoint.
The publishing industry does not thrive off of televised media. Books sell, these days, due to online campaign strategies and word-of-mouth marketing and it usually takes weeks and weeks for the right buzz to begin sounding through the forums, groups, blogs, and youtube channels that act as mockingbird for the publishing industry. Trying to market a book through a commercial on TNT is usually not going to be a good investment. But maybe I'm just turned off by the radioactive levels of cheese that these spots are giving off.
But don't think that all online strategies are clad in gold either. Allow me to educate you on "The House of Night" series, or rather the book trailers that promoted them.
Girl. What? Is this for a young adult series or a 900 call line? Just weird. And super crunchy videography. (The authors are really nice people though and they've worked hard on the series, I just wish the publisher had treated their work with less ham handed approaches, no shade, only truth.) I would peg this for a softcore porn were I not aware of the the books beforehand.
This one illustrates everything perfectly. The visuals match the book's artwork. The sound design is eerie and atmospheric and the premise is clearly stated without any stupid puns or cryptic, and poorly chosen, typography. I just ordered this book.
Well shot, interesting design, and a tongue in cheek way of getting the point across. While I've seen this subject matter over and over again, this trailer gives me a sense of character and voice leaving me intrigued to see if the book with match.
So ive been looking nonstop at the advertising campaigns of people like "dove" who market almost strictly towards women with the ploy of beauty, and ironically natural ingredients. I also was following the Johnson and Johnson's no more tears laughable campaign about keeping your babies the safest or cleanest by using their products, which also have the added benefit of having loads of harmful chemicals added to force your eyes not to cry, along with Sulfates (like 80 percent of soap and shampoo companies) which are foaming agents teeming with carcinogens.
FIRST, heres a funny one that propagates towards men for dove. im doing women so this isnt relevant to my research, but it is pretty good for a chuckle. http://www.youtube.com/watch?v=CL-irMyFalY
Heres an ad for dove back in 1991, notice they focus strictly on the Ph balance of their product vs. competitors, these poor unknowing women have no idea their soap of choice will be hidden from the public about the true consequences of some of their cheaper to manufacture chemical alternatives to traditional soap-making. http://www.youtube.com/watch?v=gan7oFsK9Ec
The next dove commercial is from 1950ish, its also selling dove based off its new shape, and its power in manipulating your "beauty"and even going as far to say "better for your skin" http://www.youtube.com/watch?v=tuBHnPtNqjE
I am not using dove for my products. Im using "Dr.Bronner's Magic soaps" I dont know if anyone on here has ever used them, but they really are spectacular. Not only do they feel great, they are made of 100 percent organic oils from plants like coconut, peppermint oils, and Dr.Bronner himself is a HUGE advocate for GMO labeling, which I have great admiration and respect for to say the least, especially in a manufacturing situation where almost zero percent of your competitors bother to use natural, much less all organic ingredients. Here's some photos from their, sort of busy ad campaign, claiming their soaps have 18 different uses. I'm not so sure about all that, but they certainly have 5-10 good interchangeable ones.
Really love some of these illustration qualities though. and the color is timeless. Heres some more ads from other soap competitors for your viewing pleasure.
For our first project, students were asked to design a self-promotion advertisement that "sells" themselves to prospective design agencies. The students worked quickly - only one week to develop one [01] 8'' x 10'' magazine print ad. The requirements included image, line, and brand.
Look for their uploaded images over the next week!
Print ads have a lot more to offer than good looks and copy, they can become interactive. A fertility clinic in Australia placed an ad inFHMthat caused the magazine's pages to stick together. When unstuck, the pages revealed a woman posing in lingerie, along with the line, "Don't waste your sperm." The message being—donate it at the Repromed fertility clinic instead.
The ad above clearly demonstrates how print advertisements can use an interactive element to engage the viewer.
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