The ANAR Foundation, a Spanish child-advocay organization, used lenticular printing in a powerful outdoor ad to send different messages to children and adults.
Anyone under about 4-foot-3 (i.e. most children) will see bruising on the child's face along with
ANAR's hotline number and copy that reads, "If somebody hurts you, phone us and we'll help you."
People taller than that (i.e. most parents) simply see the child without the bruise and the line, "Sometimes child abuse is only visible to the child suffering it."
This ad is is designed to empower kids, particularly if their abuser happens to be standing right next to them.
Ad Agency: Grey Spain.
when i first saw this i really wondered how many more times this idea had been considered or even put into circulation for other products. Kinda crazy, but awesome if used for the right reasons like this
ReplyDeletewhen i first saw this i really wondered how many more times this idea had been considered or even put into circulation for other products. Kinda crazy, but awesome if used for the right reasons like this
ReplyDelete