Print ads have a lot more to offer than good looks and copy, they can become interactive. A fertility clinic in Australia placed an ad in FHM that caused the magazine's pages to stick together. When unstuck, the pages revealed a woman posing in lingerie, along with the line, "Don't waste your sperm." The message being—donate it at the Repromed fertility clinic instead.
The ad above clearly demonstrates how print advertisements can use an interactive element to engage the viewer.
saw this on a few different sites a few days ago, didnt even think to upload it here, but a really brilliant concept, usually interactivity is really limited in print designs.
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