The first thing you think when you see this ad is along the lines of 'Yuck!' 'Euw!' or 'Gross!'. Sanzer is a brand of anti-bacterial hand-gel and it’s certainly got its product's importance across with this campaign. The tag line 'What you really touch?' is portrayed perfectly with the filthy fingers and un-kept pay phone.
The Photoshop skills used in this example of print advertising, shows details down to the nitty-gritty in each of the nails. The typography is also used effectively, as the image can pretty much speak for itself. It definitely reminds us to wash our hands!
No comments:
Post a Comment