Morning guys,

Katy Perry's campaign for her new album "Prism" has been pretty intriguing thus far.

This bus was created to drive around LA before the album and date was officially announced. I'm fascinated with what kind of gold paint they used for the exterior. The luster stands out.

Unfortunately, it may not have been the best idea to put her ad on a giant bus in LA.

Thankfully the only thing hurt was Katy's advertising budget.

Immersive Advertising Campaign

So this,

http://capitolcouture.pn

is the capitol couture website, which upon first look appears to be some form of new fangled web based fashion magazine. And it is. But it's also part of a giant add campaign for the Hunger Games Franchise. This campaign has been around since the first film came out, starting with a series of billboards advertising capital couture style.

Below are some of the other advertisements for capitol products.

Self Advertisement