Bose "Dedicated" Ad Campaign

Primary Audience
29-45 year olds who have a passion for life and want to live it to the fullest. They pursue their dreams and aspirations and are dedicated hard-working individuals. They enjoy challenges in life and the pursuit to conquer these challenges. They strive to be the best at what they do.

Bose strives to develop the highest quality products and offer the lastest in innovative technology to the public. Bose is dedicated to always being better.

This campaign focuses on this idea of dedication and relates it to the consumer and what he/she is passionate about.

Hennessy "Liquid Light" Campaign

The way the color and texture of Hennessy is used in this commercial is really cool. The effect of the light on the cognac really emanates the overall feel and mood of the brand itself, as well as the "magical" experience the consumer might feel when drinking cognac.

THE COMMERCIAL:

HOW IT'S DONE:

YouTube Video leads to TV Commercial

Jokesters Rhett and Link found an excellent recipe for viral-video gold: 222 T-shirts, two days of filming, countless home-made sound effects, and one very clever premise.

As Rhett and Link gain an online following, bigger companies have approached them. "Alka-Seltzer’s ad agency hired Rhett & Link to shoot 21 videos over the course of a summer road trip," reports Wired. "They have also resumed television work, shooting musical segments forScience Channel show Brink as well as online content for NBC Universal and TV GuideBroadband."

[excerpt from: "www.csmonitor.com" url: "http://www.csmonitor.com/Innovation/Horizons/2010/0211/T-Shirt-Wars-The-story-behind-the-viral-video]

Stop Motion Eye Candy - Part One

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MATA competitor ads:

Ventra CTA Cards Get Mixed Response

Some cons.

Where do you get Ventra?

Another effective, short and simple ad on how the ventra service works. nicely designed animation.

Introducing Ventra

MATA could benefit from this type of service. I think I heard something about this possibly being implemented recently.

BART 40th Anniversary

I got a chance to experience the bart system when I vacationed to my birth state a few years back. The system was efficient. Maybe Memphis could adopt something similar one day. Local government has made it clear it will not be in the budget any time soon though.

Simple Stop Motion Animation - Birds

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Moto X "Lazy Phone" Ad -- Quick Capture

not old yet.

This short film was split into three ads for the fragrance and has garnered a deal of popularity among its demographic. The way they personified the product into a fully fledged character was a tactful idea and one that's worth exploring.

FedEx Print Ad

FedEx has had plenty of campaigns in the past but this simple execution of its services really does the job. The use of color used for the U.S.A. and Brazil against the wall color ensure this print ad looks realistic yet artistic. The campaign also ensures that the FedEx package is the center of attention. The 'express' is also boldly executed thanks to the quick passing of the package.