Old Spice shakes things up by using humor to sell body wash to a younger male demographic. This campaign is still one of my favorites.
"The campaign began with simple TV ads, which then went viral on YouTube. The follow-up program in which Mustafa recorded funny videos in response to fans, bloggers and Twitter influencers hit it out of the park in the zeitgeist." - http://mashable.com/2010/07/27/old-spice-sales/
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