Tuesday, August 27, 2013

BBH Johnnie Walker Commercial

This commercial for Johnnie Walker whiskey is using a monumental figure awakened from a slumber to represent not only part of the brand's logo but also to represent a powerful product that's taking people by surprise and enticing them to notice this massive figure, just like they should take notice of the product.

1 comment:

  1. I remember what I meant to say in class... MISDIRECTION!

    Misdirection is another theme used in advertising!

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