Classic "Keep America Beautiful" Campaign

Classic Keep America Beautiful Campaign

In 1961, Keep America Beautiful partnered with the Ad Council to create this campaign dramatizing how litter and other forms of pollution were hurting the environment. The Goal of the campaign was to help fight the negative attitudes and behaviors that lead to pollution. 

[below] The Crying Indian, featuring Native American actor Chief Iron Eyes Cody, won two Clio Awards and was named one of the top 100 advertising campaigns of the 20th century.

Intriguing Marketing Ploys

Fear - Take This Lollipop

Fear - You're Next  Posters 

FEAR - Salon

Addy Awards Submissions

Review the published website regarding general information about the Addy Awards here: http://campaddywanna.com/

Information to follow regarding:
1. File submission formats
2. Cost / Make checks to
3. Final Deadline

Folder for Addy Award Submissions can be found on the server >>>

Panda's Invade Paris

In 2008, there were 1,600 wild pandas left in the world. In an attempt to raise awareness, the World Wildlife Foundation curated the creation of 1,600 hand-made papier mache pandas, which were placed in various locations across Paris -- first in front of Hotel Ville, then across the city. It was a striking display that seemed, at first, quite vast, but hit home quickly as viewers realized that every panda in their sight represented the only pandas remaining in the wild. The campaign was political, emotional, and talked about for years afterwards.

The Guerrilla Girls

Guerilla Ad

Cool ad I found, really enjoyed the general handling of the sort of "out of the box" style.

Anti-gun ad

This ad is a very extreme anti gun advertisement, that uses montage and repetition to get the point across.

Current Alcohol Endorsement Commercial Trends

I have noticed a strong trend in the liquor market lately with celebrity endorsement. Not only is there an increase in endorsement but many celebrities are actually taking it a step further and owner liquors. Below are a few examples I have seen. Not only are they endorsed by a celebrity, but in my opinion they all have a similar feel or vibe to them. 

1800 Tequila – Ray Liotta

1800 Tequila – Micahel Imperioli

Ciroc Vodka — P. Diddy

Jose Cuervo – Kiefer Sutherland

Though not an alcohol commercial, this Blu advertisement uses a very similar style and approach.

Blu – Stephen Dorff

Guerilla Marketing Campaigns

Superette - Short Shorts
The bench that turns you into a walking advertisement if you are wearing shorts.

Barbecue Sales
Using the street's material to create your ad.

"The Future Is Not Bulletproof" Is built on the idea of a young person's future being in a state of flux, and suggesting to said young people that the future is a fragile thing.

Don't Play.

Public Service Announcement an Social Sustainability: Youth Handgun Violence in Memphis

In 2011, two-thirds of homicides in the U.S. involved a gun. Of the 242 homicides in Tennessee that involved a gun, 126 were in the city of Memphis. How many were in your neighborhood? 

This awareness poster is meant to emphasize the frequency in which guns are used in crimes, specifically homicides and how close to home they can be. The revolver chamber acts as a visual interpretation of the "two-thirds" statistic. The markings on the wall imply the charting of the revolver chamber each time it spins, similar to russian roulette. The line, "Don't Play." is a message to the public, especially youth, that guns are not toys or games and shouldn't be treated as such. 

Gun Violence PSA: Guns Aren't Cool

The way I decided to go with this PSA is a more comedic route. I chose to portray the guns as something "uncool" that most people wouldn't want to be associated with.

P_005_05_Rutherford_D

This poster conveys a struggle between two young people and a difference of conflict resolution. They choose to make peace rather than wage war. The guns in the background combined with the gun shaped hands shifts the conflict dialogue to a conversation about gun violence specifically.

PSA: Cut Ties to Guns

My poster was a simply presented image pertaining to general disarmament. This piece is very straightforward, utilizing the caution tape colors for enhanced contrast.

Gun Violence Prevention Guerrilla Campaign - Tentative Schedule

The tentative plan of gun violence prevention guerrilla campaign by students from Advertising design and Sustainable design courses.

Tentative plan on Thursday, Nov. 21, 2013

12pm Depart MCA

12:15pm Arrive Ed Rice Community Center

12:15-1:30pm Ed Rice Community Center

1:30pm Depart from Ed Rice

1:50pm Arrive at Cooper Young area

1:50-2:30pm Cooper Young

2:45-3:45pm MCA and Overton Park

*Friday 22nd 3-5pm (volunteer based) Beale Street area early evening

Lisa Fears, JT, Shelda, Bubba, Carleigh(?)

PSA: Youth Handgun Violence

Public Service Announcement: Youth Handgun Violence in Memphis
This poster illustrates that youth have more choices with their life than gun violence (ie: education, family, employment, etc.). You have a choice.

Ads of the World Winners - August 2013

Best film, best print, best outdoor, best DM, best online, best...
http://adsoftheworld.com/blog/ads_of_the_world_august_2013_winners

Best DM (Direct Marketing) Gold Winner

Reworking Previous Projects

Everyone should have grades and feedback for all work completed up to this point.

This includes
- Project 2: The Self Promotion Print Advertisement (8'' x 10'')
- Project 3: The Product Advertisement across print media (size varied)
- Project 4: MATA advertisement; Time-Based Media

Each student has the opportunity to rework final projects to receive a better grade. If you choose to rework an assignment, please get with me one-on-one to discuss how you will improve upon your work. You can rework one project or all your projects - however, no rework will be accepted after our last day of class, December 5th.

Along with hard copies of boards, briefs, etc., students would submit new digital files of their work. This folder can be called Lastname_FirstInitial_Rework Folder.

** Note: Process grades and Presentation Grades can not be reworked **

Interactivity

Cool camera interactive ad from amnesty international, dealing with violence.

other nice visually interactive ads 

Cool Guerilla Marketing Examples

For more: Click here

Beautifully shot.

Nikon Print Ad

One of the leading camera manufacturers in the world, this Nikon ad boasts the fact that it can detect up to 12 human faces even if the human eye is unable. Creepy and kind of funny at the same time, this print ad truly does get its point across.

Public Service Gun Violence

NAtional Gun Campaign featuring celebrities

C.O.D Ghosts Commercial

I promise this isn't some kind of ironic joke I'm trying to make about the fact that there are guns in the commercial while we work on a gun violence campaign, I just like the fact that the people who advertise for Call of Duty always have a live action style commercial for their newest game. There's always a mix of people that look like they could be the couch potato sitting at home playing the game, the overzealous players that may take everything in the game too seriously, and even a few celebrities here and there.

Various Gun Campaigns

 This one really hit home as a possible solution for a guerrilla ad

 I am sure some have seen this shepard fairey ad, more of a completely negative anti-gun campaign, but its dramatic and crisp and beautiful.

Volkswagen Ad

To advertise the fact that you can get more than 620 miles out of single tank of fuel with Volkswagen's Amarok, ad agency Below developed a series of print ads, inviting people to 'turn on adventure'. The clever concept features three images with the groves of the car keys transformed into a city, safari and mountain landscape.

Mayors against illegal guns

AIGA End Gun Violence Campaign

End Gun Violence

Stop the Violence

Stop the Violence is the photographic work of Francois Robert, a Swiss photographer based in the United States with extensive experience in fashion, editorial and advertising photography.

Amnesty International print ads

these ads are more than just gun violence, but it definitely ties in.

Clever Anti-gun violence ads

The Public Service Announcement: Research the Problem

Getting Started
Phase 1. The Research
In this phase, students will work in groups to discover 4 major components of the project.

1. Target audience research; potential opportunity for Interview(s) 
2. The community of Frayser (Space intervention) 
3. Gun violence facts (with a Particular focus in North Memphis) 
4. Existing program research (The Memphis Gun Down campaign's 5 prongs) 

Each group will compile research in a word document (bullet format / not designed, but organized in an overview format) to handout to professors and classmates. Each group should create 15 copies of their handout.

Target Audience Research; potential opportunity for Interview(s)
Team Leader: Bailey Gonzales
Team Members: Bubba Buxton, Dilland Gregory, Jason Hunt
This group will become experts on the target audience by studying demographics and psychographics of at risk youth. Build a persona of the target audience to help drive discovery. This group may also participate in interview experiences; Is there a community member that has experienced gun violence in their family? Are there police officers that can talk about the offenders and/or the victims? Who are the people at stake?

** This is an EXTREMELY sensitive topic where incredible empathy and tact must be implemented not simply for the success of your findings, but more importantly for the ethical issues that encompasses a project of this scope. Please be mindful of this. **

The Community of Frayser (Space intervention); potential opportunity for a Ride Along
This group will become experts on the community of Frayser by familiarizing themselves with all elements within the borders of the community (i.e., culture/dynamics, history, landmarks etc.) Upon research findings, this group will make predictions on possible space intervention locations for the final guerrilla campaign. What schools, hospitals, community centers, and well-populated public spaces (ie., parks, public transit, abandoned buildings, busy intersections) could make for interesting space interventions where messaging may be effective?

Gun Violence Facts (with a particular focus in North Memphis) 
Team Leader: JT Wilbanks
Team Members: Rashad Worthy, Dylan Rutherford
This group will become experts on the statistical information surrounding gun violence in Memphis. This group must gather information and then form relationships between them. Look for patterns, comparisons, and/or congruencies (or lack there of) regarding the statistical information. Why are these stats relevant (or not)?

Problem & Existing program research (The Memphis Gun Down campaign's 5 prongs) 
This group will familiarize itself with the problem at hand and become experts on the existing program research provided by Mayor’s Innovation Delivery team. This group will discover what has been done, what is working, and what is not - making sure that our team doesn’t “reinvent the wheel.”

Mata: Not Just for Outkasts

MATA: Public Transit Advertisements

MATA: Public Transit Advertisement

MATA: Driving Change

Always There

MATA: Explore Memphis

This time based media advertisement is intended to encourage tourists to the Midtown and Downtown areas of the city of Memphis to use MATA. 

MATA: Hop On! Riding is Fun.

This stop motion short was created as an advertisement for MATA: Memphis Area Transit Authority. It is meant to entice people to want to ride public transit in Memphis. The concept uses carrousel horses as a metaphor for different modes of transportation MATA offers and shows that riding public transit can be fun. Throughout the short are hints at things that can be fun around town such as the Memphis Grizzlies, FedEx Forum, and Redbirds Stadium.

Hop On! Riding is Fun.

Elder's react to Old Spice

a comparison between older and newer styles and a discussion about changing trends

Hilarious poopourri ad

this was at the beginning of some youtube video, one of the very few ads i just couldn't skip due to the hilarity. I didnt even believe it was a real product at first, ohhh but it is.



http://www.dailymail.co.uk/femail/article-2424433/How-make-world-believe-poop-doesnt-stink-Poo-Pourri-One-VERY-proper-Brits-hilarious-turn-bathroom-spray-ad.html

Gotta Love Pranks

Benjamin Moore Paint Prank

WWF

BBDO Spain released this powerful print ad campaign for the World Wildlife Fund. Featuring a white polar bear in a garage workshop, the aim is to highlight that there are no tools that can fix extinction.