Tuesday, November 26, 2013

Current Alcohol Endorsement Commercial Trends

I have noticed a strong trend in the liquor market lately with celebrity endorsement. Not only is there an increase in endorsement but many celebrities are actually taking it a step further and owner liquors. Below are a few examples I have seen. Not only are they endorsed by a celebrity, but in my opinion they all have a similar feel or vibe to them. 

1800 Tequila – Ray Liotta

1800 Tequila – Micahel Imperioli

Ciroc Vodka — P. Diddy

Jose Cuervo – Kiefer Sutherland


Though not an alcohol commercial, this Blu advertisement uses a very similar style and approach.


Blu – Stephen Dorff


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