Amnesty International print ads

these ads are more than just gun violence, but it definitely ties in.

Clever Anti-gun violence ads

The Public Service Announcement: Research the Problem

Getting Started
Phase 1. The Research
In this phase, students will work in groups to discover 4 major components of the project.

1. Target audience research; potential opportunity for Interview(s) 
2. The community of Frayser (Space intervention) 
3. Gun violence facts (with a Particular focus in North Memphis) 
4. Existing program research (The Memphis Gun Down campaign's 5 prongs) 

Each group will compile research in a word document (bullet format / not designed, but organized in an overview format) to handout to professors and classmates. Each group should create 15 copies of their handout.

Target Audience Research; potential opportunity for Interview(s)
Team Leader: Bailey Gonzales
Team Members: Bubba Buxton, Dilland Gregory, Jason Hunt
This group will become experts on the target audience by studying demographics and psychographics of at risk youth. Build a persona of the target audience to help drive discovery. This group may also participate in interview experiences; Is there a community member that has experienced gun violence in their family? Are there police officers that can talk about the offenders and/or the victims? Who are the people at stake?

** This is an EXTREMELY sensitive topic where incredible empathy and tact must be implemented not simply for the success of your findings, but more importantly for the ethical issues that encompasses a project of this scope. Please be mindful of this. **

The Community of Frayser (Space intervention); potential opportunity for a Ride Along
This group will become experts on the community of Frayser by familiarizing themselves with all elements within the borders of the community (i.e., culture/dynamics, history, landmarks etc.) Upon research findings, this group will make predictions on possible space intervention locations for the final guerrilla campaign. What schools, hospitals, community centers, and well-populated public spaces (ie., parks, public transit, abandoned buildings, busy intersections) could make for interesting space interventions where messaging may be effective?

Gun Violence Facts (with a particular focus in North Memphis) 
Team Leader: JT Wilbanks
Team Members: Rashad Worthy, Dylan Rutherford
This group will become experts on the statistical information surrounding gun violence in Memphis. This group must gather information and then form relationships between them. Look for patterns, comparisons, and/or congruencies (or lack there of) regarding the statistical information. Why are these stats relevant (or not)?

Problem & Existing program research (The Memphis Gun Down campaign's 5 prongs) 
This group will familiarize itself with the problem at hand and become experts on the existing program research provided by Mayor’s Innovation Delivery team. This group will discover what has been done, what is working, and what is not - making sure that our team doesn’t “reinvent the wheel.”

Mata: Not Just for Outkasts

MATA: Public Transit Advertisements

MATA: Public Transit Advertisement

MATA: Driving Change

Always There

MATA: Explore Memphis

This time based media advertisement is intended to encourage tourists to the Midtown and Downtown areas of the city of Memphis to use MATA. 

MATA: Hop On! Riding is Fun.

This stop motion short was created as an advertisement for MATA: Memphis Area Transit Authority. It is meant to entice people to want to ride public transit in Memphis. The concept uses carrousel horses as a metaphor for different modes of transportation MATA offers and shows that riding public transit can be fun. Throughout the short are hints at things that can be fun around town such as the Memphis Grizzlies, FedEx Forum, and Redbirds Stadium.

Hop On! Riding is Fun.

Elder's react to Old Spice

a comparison between older and newer styles and a discussion about changing trends

Hilarious poopourri ad

this was at the beginning of some youtube video, one of the very few ads i just couldn't skip due to the hilarity. I didnt even believe it was a real product at first, ohhh but it is.



http://www.dailymail.co.uk/femail/article-2424433/How-make-world-believe-poop-doesnt-stink-Poo-Pourri-One-VERY-proper-Brits-hilarious-turn-bathroom-spray-ad.html

Gotta Love Pranks

Benjamin Moore Paint Prank

WWF

BBDO Spain released this powerful print ad campaign for the World Wildlife Fund. Featuring a white polar bear in a garage workshop, the aim is to highlight that there are no tools that can fix extinction.

"Carrie" Advertisement

This is possibly the best way to sell a movie from my point of view.

What better way to get people to see a movie about a girl with telekinetic powers, than to scare the crap out of random people by making it seem like a girl has telekinetic powers?