The Guerrilla Girls

Guerilla Ad

Cool ad I found, really enjoyed the general handling of the sort of "out of the box" style.

Anti-gun ad

This ad is a very extreme anti gun advertisement, that uses montage and repetition to get the point across.

Current Alcohol Endorsement Commercial Trends

I have noticed a strong trend in the liquor market lately with celebrity endorsement. Not only is there an increase in endorsement but many celebrities are actually taking it a step further and owner liquors. Below are a few examples I have seen. Not only are they endorsed by a celebrity, but in my opinion they all have a similar feel or vibe to them. 

1800 Tequila – Ray Liotta

1800 Tequila – Micahel Imperioli

Ciroc Vodka — P. Diddy

Jose Cuervo – Kiefer Sutherland

Though not an alcohol commercial, this Blu advertisement uses a very similar style and approach.

Blu – Stephen Dorff

Guerilla Marketing Campaigns

Superette - Short Shorts
The bench that turns you into a walking advertisement if you are wearing shorts.

Barbecue Sales
Using the street's material to create your ad.

"The Future Is Not Bulletproof" Is built on the idea of a young person's future being in a state of flux, and suggesting to said young people that the future is a fragile thing.

Don't Play.

Public Service Announcement an Social Sustainability: Youth Handgun Violence in Memphis

In 2011, two-thirds of homicides in the U.S. involved a gun. Of the 242 homicides in Tennessee that involved a gun, 126 were in the city of Memphis. How many were in your neighborhood? 

This awareness poster is meant to emphasize the frequency in which guns are used in crimes, specifically homicides and how close to home they can be. The revolver chamber acts as a visual interpretation of the "two-thirds" statistic. The markings on the wall imply the charting of the revolver chamber each time it spins, similar to russian roulette. The line, "Don't Play." is a message to the public, especially youth, that guns are not toys or games and shouldn't be treated as such. 

Gun Violence PSA: Guns Aren't Cool

The way I decided to go with this PSA is a more comedic route. I chose to portray the guns as something "uncool" that most people wouldn't want to be associated with.

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This poster conveys a struggle between two young people and a difference of conflict resolution. They choose to make peace rather than wage war. The guns in the background combined with the gun shaped hands shifts the conflict dialogue to a conversation about gun violence specifically.

PSA: Cut Ties to Guns

My poster was a simply presented image pertaining to general disarmament. This piece is very straightforward, utilizing the caution tape colors for enhanced contrast.

Gun Violence Prevention Guerrilla Campaign - Tentative Schedule

The tentative plan of gun violence prevention guerrilla campaign by students from Advertising design and Sustainable design courses.

Tentative plan on Thursday, Nov. 21, 2013

12pm Depart MCA

12:15pm Arrive Ed Rice Community Center

12:15-1:30pm Ed Rice Community Center

1:30pm Depart from Ed Rice

1:50pm Arrive at Cooper Young area

1:50-2:30pm Cooper Young

2:45-3:45pm MCA and Overton Park

*Friday 22nd 3-5pm (volunteer based) Beale Street area early evening

Lisa Fears, JT, Shelda, Bubba, Carleigh(?)

PSA: Youth Handgun Violence

Public Service Announcement: Youth Handgun Violence in Memphis
This poster illustrates that youth have more choices with their life than gun violence (ie: education, family, employment, etc.). You have a choice.

Ads of the World Winners - August 2013

Best film, best print, best outdoor, best DM, best online, best...
http://adsoftheworld.com/blog/ads_of_the_world_august_2013_winners

Best DM (Direct Marketing) Gold Winner

Reworking Previous Projects

Everyone should have grades and feedback for all work completed up to this point.

This includes
- Project 2: The Self Promotion Print Advertisement (8'' x 10'')
- Project 3: The Product Advertisement across print media (size varied)
- Project 4: MATA advertisement; Time-Based Media

Each student has the opportunity to rework final projects to receive a better grade. If you choose to rework an assignment, please get with me one-on-one to discuss how you will improve upon your work. You can rework one project or all your projects - however, no rework will be accepted after our last day of class, December 5th.

Along with hard copies of boards, briefs, etc., students would submit new digital files of their work. This folder can be called Lastname_FirstInitial_Rework Folder.

** Note: Process grades and Presentation Grades can not be reworked **

Interactivity

Cool camera interactive ad from amnesty international, dealing with violence.

other nice visually interactive ads 

Cool Guerilla Marketing Examples

For more: Click here

Beautifully shot.

Nikon Print Ad

One of the leading camera manufacturers in the world, this Nikon ad boasts the fact that it can detect up to 12 human faces even if the human eye is unable. Creepy and kind of funny at the same time, this print ad truly does get its point across.

Public Service Gun Violence

NAtional Gun Campaign featuring celebrities

C.O.D Ghosts Commercial

I promise this isn't some kind of ironic joke I'm trying to make about the fact that there are guns in the commercial while we work on a gun violence campaign, I just like the fact that the people who advertise for Call of Duty always have a live action style commercial for their newest game. There's always a mix of people that look like they could be the couch potato sitting at home playing the game, the overzealous players that may take everything in the game too seriously, and even a few celebrities here and there.

Various Gun Campaigns

 This one really hit home as a possible solution for a guerrilla ad

 I am sure some have seen this shepard fairey ad, more of a completely negative anti-gun campaign, but its dramatic and crisp and beautiful.

Volkswagen Ad

To advertise the fact that you can get more than 620 miles out of single tank of fuel with Volkswagen's Amarok, ad agency Below developed a series of print ads, inviting people to 'turn on adventure'. The clever concept features three images with the groves of the car keys transformed into a city, safari and mountain landscape.