Classic "Keep America Beautiful" Campaign

Classic Keep America Beautiful Campaign

In 1961, Keep America Beautiful partnered with the Ad Council to create this campaign dramatizing how litter and other forms of pollution were hurting the environment. The Goal of the campaign was to help fight the negative attitudes and behaviors that lead to pollution. 

[below] The Crying Indian, featuring Native American actor Chief Iron Eyes Cody, won two Clio Awards and was named one of the top 100 advertising campaigns of the 20th century.

Intriguing Marketing Ploys

Fear - Take This Lollipop

Fear - You're Next  Posters 

FEAR - Salon

Addy Awards Submissions

Review the published website regarding general information about the Addy Awards here: http://campaddywanna.com/

Information to follow regarding:
1. File submission formats
2. Cost / Make checks to
3. Final Deadline

Folder for Addy Award Submissions can be found on the server >>>

Panda's Invade Paris

In 2008, there were 1,600 wild pandas left in the world. In an attempt to raise awareness, the World Wildlife Foundation curated the creation of 1,600 hand-made papier mache pandas, which were placed in various locations across Paris -- first in front of Hotel Ville, then across the city. It was a striking display that seemed, at first, quite vast, but hit home quickly as viewers realized that every panda in their sight represented the only pandas remaining in the wild. The campaign was political, emotional, and talked about for years afterwards.

The Guerrilla Girls

Guerilla Ad

Cool ad I found, really enjoyed the general handling of the sort of "out of the box" style.

Anti-gun ad

This ad is a very extreme anti gun advertisement, that uses montage and repetition to get the point across.

Current Alcohol Endorsement Commercial Trends

I have noticed a strong trend in the liquor market lately with celebrity endorsement. Not only is there an increase in endorsement but many celebrities are actually taking it a step further and owner liquors. Below are a few examples I have seen. Not only are they endorsed by a celebrity, but in my opinion they all have a similar feel or vibe to them. 

1800 Tequila – Ray Liotta

1800 Tequila – Micahel Imperioli

Ciroc Vodka — P. Diddy

Jose Cuervo – Kiefer Sutherland

Though not an alcohol commercial, this Blu advertisement uses a very similar style and approach.

Blu – Stephen Dorff

Guerilla Marketing Campaigns

Superette - Short Shorts
The bench that turns you into a walking advertisement if you are wearing shorts.

Barbecue Sales
Using the street's material to create your ad.

"The Future Is Not Bulletproof" Is built on the idea of a young person's future being in a state of flux, and suggesting to said young people that the future is a fragile thing.

Don't Play.

Public Service Announcement an Social Sustainability: Youth Handgun Violence in Memphis

In 2011, two-thirds of homicides in the U.S. involved a gun. Of the 242 homicides in Tennessee that involved a gun, 126 were in the city of Memphis. How many were in your neighborhood? 

This awareness poster is meant to emphasize the frequency in which guns are used in crimes, specifically homicides and how close to home they can be. The revolver chamber acts as a visual interpretation of the "two-thirds" statistic. The markings on the wall imply the charting of the revolver chamber each time it spins, similar to russian roulette. The line, "Don't Play." is a message to the public, especially youth, that guns are not toys or games and shouldn't be treated as such. 

Gun Violence PSA: Guns Aren't Cool

The way I decided to go with this PSA is a more comedic route. I chose to portray the guns as something "uncool" that most people wouldn't want to be associated with.

P_005_05_Rutherford_D

This poster conveys a struggle between two young people and a difference of conflict resolution. They choose to make peace rather than wage war. The guns in the background combined with the gun shaped hands shifts the conflict dialogue to a conversation about gun violence specifically.

PSA: Cut Ties to Guns

My poster was a simply presented image pertaining to general disarmament. This piece is very straightforward, utilizing the caution tape colors for enhanced contrast.

Gun Violence Prevention Guerrilla Campaign - Tentative Schedule

The tentative plan of gun violence prevention guerrilla campaign by students from Advertising design and Sustainable design courses.

Tentative plan on Thursday, Nov. 21, 2013

12pm Depart MCA

12:15pm Arrive Ed Rice Community Center

12:15-1:30pm Ed Rice Community Center

1:30pm Depart from Ed Rice

1:50pm Arrive at Cooper Young area

1:50-2:30pm Cooper Young

2:45-3:45pm MCA and Overton Park

*Friday 22nd 3-5pm (volunteer based) Beale Street area early evening

Lisa Fears, JT, Shelda, Bubba, Carleigh(?)