The class blog will be an online resource to share inspirational work, interesting articles / blogs / musings, and other relevant research related to Advertising Design. It will also act as an archive for student project work created over the semester.
Tuesday, August 27, 2013
BBH Johnnie Walker Commercial
This commercial for Johnnie Walker whiskey is using a monumental figure awakened from a slumber to represent not only part of the brand's logo but also to represent a powerful product that's taking people by surprise and enticing them to notice this massive figure, just like they should take notice of the product.
I remember what I meant to say in class... MISDIRECTION!
ReplyDeleteMisdirection is another theme used in advertising!