Tuesday, December 3, 2013

Classic "Keep America Beautiful" Campaign

Classic Keep America Beautiful Campaign

In 1961, Keep America Beautiful partnered with the Ad Council to create this campaign dramatizing how litter and other forms of pollution were hurting the environment. The Goal of the campaign was to help fight the negative attitudes and behaviors that lead to pollution. 


[below] The Crying Indian, featuring Native American actor Chief Iron Eyes Cody, won two Clio Awards and was named one of the top 100 advertising campaigns of the 20th century.





Intriguing Marketing Ploys

Fear - Take This Lollipop

Fear - You're Next  Posters 

FEAR - Salon

Monday, December 2, 2013

Addy Awards Submissions

Review the published website regarding general information about the Addy Awards here: http://campaddywanna.com/

Information to follow regarding:
1. File submission formats
2. Cost / Make checks to
3. Final Deadline

Folder for Addy Award Submissions can be found on the server >>>

Sunday, December 1, 2013

Panda's Invade Paris

In 2008, there were 1,600 wild pandas left in the world. In an attempt to raise awareness, the World Wildlife Foundation curated the creation of 1,600 hand-made papier mache pandas, which were placed in various locations across Paris -- first in front of Hotel Ville, then across the city. It was a striking display that seemed, at first, quite vast, but hit home quickly as viewers realized that every panda in their sight represented the only pandas remaining in the wild. The campaign was political, emotional, and talked about for years afterwards.