The class blog will be an online resource to share inspirational work, interesting articles / blogs / musings, and other relevant research related to Advertising Design. It will also act as an archive for student project work created over the semester.
The way the color and texture of Hennessy is used in this commercial is really cool. The effect of the light on the cognac really emanates the overall feel and mood of the brand itself, as well as the "magical" experience the consumer might feel when drinking cognac.
Jokesters Rhett and Link found an excellent recipe for viral-video gold: 222 T-shirts, two days of filming, countless home-made sound effects, and one very clever premise.
As Rhett and Link gain an online following, bigger companies have approached them. "Alka-Seltzer’s ad agency hired Rhett & Link to shoot 21 videos over the course of a summer road trip," reports Wired. "They have also resumed television work, shooting musical segments forScience Channel show Brink as well as online content for NBC Universal and TV GuideBroadband."
I got a chance to experience the bart system when I vacationed to my birth state a few years back. The system was efficient. Maybe Memphis could adopt something similar one day. Local government has made it clear it will not be in the budget any time soon though.
This short film was split into three ads for the fragrance and has garnered a deal of popularity among its demographic. The way they personified the product into a fully fledged character was a tactful idea and one that's worth exploring.
FedEx has had plenty of campaigns in the past but this simple execution of its services really does the job. The use of color used for the U.S.A. and Brazil against the wall color ensure this print ad looks realistic yet artistic. The campaign also ensures that the FedEx package is the center of attention. The 'express' is also boldly executed thanks to the quick passing of the package.
